Height at maturity is 4-6 feet and upright in growth.
Yield is consistent, ranging from 10-20 pounds per plant at maturity depending upon cultural care.
Fruit size is large with 60 berries per cup.
Berry quality is firm, picking scar is small and color is bright blue.
Harvesting is more adaptable if done by hand. Mechanical harvesting can be done after the first two pickings are harvested.
Markets for the fruit can be fresh or process. Blue Ray is the leading variety planted for U-Pick markets.
Ornamental value for the bush is excellent. Foliage is dark green color in the summer and burgundy red in the fall. Hardiness Zones 4-7.